McDonalds as the leading global foodservice retailer Case Study

McDonalds as the leading global foodservice retailer - Case Study Example The following are their targets: Constant currency results exclude the effects of foreign currency exchange and are calculated by translating current year results using the previous year average exchange rates. System wide sales include sales at all restaurants both from company operated stores and franchisees. Return on incremental invested capital is a measure used to evaluate the overall profitability of all business units, the effectiveness of capital deployed and the future allocation of capital. The company's business strategy is tagged by management as the "Plan to Win". The plan is focused on customers and alignment of the company, its franchisees as well as its suppliers. The business model employed by the company enables them to consistently deliver locally-relevant restaurant experiences to customers and become an integral part of the company they served. The "Plan to Win" strategy is centered on being better, not just bigger - which has become the company's system wide mantra for six years now. It provides not just a common framework for the global business corporation but also allows for local adaptation. It is the corporate headquarters philosophy to think globally but to act locally. The company executes multiple initiatives in order to pull off their grand strategy. Every program focuses on the five key drivers of exceptional customer experience. The key drivers are people, product, place, price and promotion. The company aims at enhancing the restaurant for customers worldwide in order to grow sales and customer visits. The company's success factors include brand affordability, menu variety and beverage choice, convenience expansion, ongoing restaurant reinvestment and operations excellence. McDonald's Short Term Objectives McDonald's will continue to drive success and profitable growth in the years to come. They will further differentiate the brand, increase customer visits and grow market share by pursuing their short term objectives in three key areas. The areas include service enhancement, restaurant reimaging, and menu innovation. The company will leverage technology in order to make it easier for restaurant staff to quickly and accurately serve customer. They will also speed up the interior and exterior reimaging efforts as well as innovate at every level of their menu in order to deliver great taste and value to customers. (McDonald's Corporation, 2010) McDonald's Functional Tactics In the US, the company's functional tactics include strengthening the restaurant's core menu and value offerings such as the Big Mac, pursuing new growth opportunities in chicken, breakfast, beverages and snack options, and elevating the brand experience. New product offerings include Mac Snack Wrap, frappes and smoothies. They will be updating their technology with a new point of sale system; optimizing drive-thru service; enhancing restaurant manager and crew retention and productivity; and completing interior and exterior reimaging in about 500 restaurants. (McDonald's Corporation, 2010) In Europe, the company focuses on building market share by updating restaurant's ambiance through reimaging approximately 1,000 restaurants. They will be leveraging technologies such as

Visual and Formal Analysis of A Pair of Ear Flares Essay

Visual and Formal Analysis of A Pair of Ear Flares - Essay Example What ideas does it raise? The image also raises the idea of movement which refers to how a viewer’s eye is guided through an artwork based on areas of emphasis (Jewitt and Leeuwen, 40). Contrasting colors or shapes, as well as the use of lines, directs movement in a piece of art. In our work of art (a Pair of Ear flare), our eye navigates through the pattern starting from the frontal which is a level round metal base that has relief figures on the exterior. Our eye then moves to different colors and textures of the Ear flare. What emotions it provokes and the size of space needed for display The image emphasizes on mythologies and ritual performances (Jewitt and Leeuwen, 40). It provokes cruelty in the sense of the use of birds for ritual sacrifices. Messengers were also subjected to hard labor. The Pair of Ear flares does not need to be displayed in a wide open space since it is large to notice from far. It is large in size for an Ear ornament, but it does not necessarily mea n that it requires being displayed in a large space. The lighting required, and position to be viewed from The color at the background is dull, and it thus makes the Ear flare stand out as it has an outer gold color that captures the viewer’s attention (Jewitt and Leeuwen, 50). It does not require bright, high contrast lighting since it already has a combination of bright colors. The pair of Ear flares welcomes you to view it up-close because they are not large enough to enable a viewer to be able to concentrate on details. Where is the artifact meant for display? The artifact was meant to be on display in a museum. The artist has used hammered gold, shell, sodality, and turquoise as the main elements in the design of the Pair of Ear flares. The main reason for using these media is to make the art piece standout especially from the use of gold and turquoise. Advantages Gold brings out a sense of high value because it is a symbol of prestige and wealth. It is also bold hence m aking the Ear flare standout. Hammered gold is strong and does not weather out or break. Turquoise was associated with bringing a good fortune and happiness to the wearer of the ornament. Shells help enhance the beauty of the artifact. Limitations The use of gold makes the Pair of Ear flare expensive to purchase especially for those individuals that are not wealthy. The use of gold makes it a target for theft. Shells make it prone to damage since they are brittle. Turquoise is damaged by household chemicals and also hot water, which makes the task of taking care of the element difficult. Lines Lines have been used to define edges on the pair of Ear flare, where some of those lines are linear while others are curvilinear in character which has resulted in plane spaces and negative spaces. A plane surface in a triangular shape is formed by the connection of the points. Lines have been used to describe dissimilar forms, levels in the spaces and movement region in the general design (Je witt and Leeuwen, 100). There is the use of both thick and thin lines in the image of ear flares. They are largely vertical in nature. There is a combination of both straight and curved lines the image of a pair of era flares. This gives the Image a solid look. The aspect of color The color used is particularly attractive and rich. The colors used on the pair of ear flares are lively; the use a combination of green, white, red, gold and purple colors makes the ear flares look outstanding.